Become unstoppable with expert coaching, personalised at every step. Master your nutrition, progress your training, and take control of your health.
Nutrition, movement, mental and medical
Our training plans are built for people who want it all. Weight loss, strength and fitness in the same program. We call it the ‘3 tier training method’.
Each workout is broken down into 3 sections, strength, size & circuits.
Strength is buil around timeless principles to ensure you lift progressively heavier over time.
Size injects an intensity into your workouts to shock your muscles into growing bigger.
Circuits to end the session spikes your heart rate, creating a fat loss response in your body that lasts long after you leave the gym.
Lose fat with effective circuits
Get stronger with full body training
Gym, dumbbell and no equipment plans available
Learn new movements with confidence
Coach support at anytime
Nutrition forms the foundation of any successful health program, and we’ve just made it easier for you.
Our nutrition programs are built around sustainable habit change and rewarding positive behaviour.
To make life easy, you have professional guidance on intake, protein requirements, supplements, local grocery options and more!
Calorie & protein targets
Know the best supplements to take for your needs
Pre-training nutrition to fuel your session
In workout nutrition to keep energy high
Save time cooking with quick & easy meals
Our lifestyle habits are built for you, we call ‘daily non-negotiables’. Breaking down big outcomes into actionable daily steps so simple, you can’t miss them.
Once you’ve mastered your daily actions, use ‘stacking’ to make your habit more impactful, leading to better results.
Your coach keeps you on track through a weekly check in and accountability report. It includes: coaches feedback, body metric updates, weekly focus and much more!
Daily ‘non-negotiables’ to get results
Boost motivation with results feedback & support
Personal check-in for accountability
Clarity with unlimited coach support
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To kickstart your journey, fill out our quiz that personalises your workout & nutrition plan, and send’s it to your coach ready for your first call.
Your coach will run through your plan, clarify your goals and identify your action steps. You’ll finish the call with a game plan ready to conquer the week ahead.
Armed with your plan, head into your workouts knowing exactly what to do. Approach your nutrition with clarity & focus. Finally make measurable, weekly progress towards your goals with confidence and momentum.
During your weekly review sessions, your coach will help you build upon your strengths and identify areas for improvement. They will help you refine your plan as needed to keep you moving forward.
Join thousands just like you who have achieved great results.
Love it or your money back. No questions asked.
“Thanks Dan!!! I started my coaching with Dan 3 weeks ago and it has helped me so much. He has answered all of my questions, and helped me to develop a good routine and structure to my life. And he always texts me back quickly when I need his help. I have a long way to go but I am feeling good about where things are heading. Thanks Dan so much for the support!!!”
“This has actually been really good for me because I’m not very good at self motivating. I have had issues where I feel like I’m stuck in a loop, but it has been very helpful having Dan coaching me. He is such a nice guy and very knowledgeable. Our daily check ins together have been the biggest help. I am still struggling but he has given me very good advice and responds very quickly when I need help. Thank you Dan for everything!”
“Happy so far. There is a really good team that I am working with. They seem genuinely interested in me and helping me succeed. And having that motivation really helps me personally. Everyday I know I will get a text from Izzy to check in on how I am doing, have a quick chat, and make suggestions or change up my plan a little. She’s great and so is the rest of the team.”
“I like how easy it is to check in with my coach and to track my food/exercise. I also like how much good information they provide, overall I found it all pretty easy to understand and follow.”
This programme works really well for me, I’d gladly recommend to anyone :)
“Thank you, Dan for your exceptional support! Always there to answer my questions and help me to stick with it. Very encouraging. 10/10”
“I have a long way to go but I am seeing good progress, it’s a good service thanks.”
“Nigel has been coaching me for 3 months now and I can't believe how much I have changed in that short time. Thank you Nigel!!”
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Norm takes a holistic approach, meaning we look at all the factors that affect your weight and long term health rather than focus on counting calories or restricting what you eat. With Norm, your coach will build a plan that fits seamlessly into your lifestyle whilst achieving your goals.
Norm is a health coaching subscription service. Typically members stay with us for 13 weeks or longer until they achieve their health goals. We're so confident that you'll love using Norm in the first 28 days that if you don't we'll give you your money back! You can cancel at anytime by emailing us at: [email protected].
After completing your questionnaire, the coaching team will review your responses and match you with the best person to fit your lifestyle. It’s usually the coach that has the most experience working with people who are like you.
Visit our website and fill in the quiz to find out how quickly you could achieve your goals and begin your weight loss journey. We offer a 7-day trial period for any new members.
