Lose weight easily with a programme just for you.

“I feel more energetic”

Norm®’s programme is made to fit your lifestyle, your goals and the challenges you face in everyday life. Work with a coach today to take back control of your health.

Hit your body goals 50% faster
Address every factor that impacts your weight
Get results that last a lifetime
Get Started
And take back control of your health
“I feel more energetic”
Our approach has been used to coach over 100,000 people worldwide to achieve their personal goals.

I’ve tried everyone else’s diets - fasting, keto, low-carb, the list is endless. I failed with every single one of them. Then I found Norm. The support, guidance and coaching they gave me have changed my habits for the long term. I now feel healthier and enjoy my lifestyle in a way I never dreamed of.

— Tom
As seen on

Why it works

Most of us know how to lose weight, so why is it so hard?

Consistency. Being able to stick to your diet is essential for weight loss. It’s too easy to lose motivation and stop feeling committed. To quit with the promise of starting over later.

Your Norm® plan is so much more than just what you eat. It’s clinically proven to work and looks at every factor that impacts your weight for lasting change

Follow a plan that fits your life

We start with your specific goals and needs. Then, your coach will develop a plan to give you everything you need to lose weight, look, feel and perform better without the other parts of your life taking a back seat.

Get 1-on-1 support whenever you need

Your coach will remove the guesswork of weight loss. Receive accountability, direction and support to help you stay consistent no matter what life throws at you.

Diets that work, not fads

No restrictive diets here - A one size fits all approach doesn’t work. Our suggestions work alongside your current diet so you can continue to progress and enjoy your favourite foods.

Change how you eat, not what you eat

We don’t make plans that rely on willpower. Our approach focuses on long-term habits, mindset and psychology whilst identifying what has held you back in the past.

Achieve your goals - even when life doesn’t go to plan

Your coach will help you overcome any challenges you face by modifying your plan or offering new solutions. No more stress around holidays, travel or work.

Exercises you want to do

Exercise is important to your overall health, but sometimes it’s hard to fit in. We make easy-to-follow exercise plans that fit seamlessly into your day, built on activities you want to do.

Start your journey to a healthier you


Set your goals

Establish your goals, health needs and preferences before meeting with your coach who will develop your plan.


Start your plan

Log your food, track your habits, and review progress with your coach via video or chat, at no extra cost.


Reach your goals

Stay consistent, reach your goal weight and feel confident in your body. Get back to being healthy, and stay that way.

Personalised support at every step

With over 20 years of experience, our coaching team of personal trainers, nutritionists, health coaches, and doctors have dedicated their lives to helping thousands of people like you become the best version of themselves.

With Norm® you’ll get much more than a nutrition and exercise programme. You’ll learn the specific habits required to achieve your weight loss goal and develop the mindset to sustain those results for life.

Dan Cornelius
Dan Cornelius BSc
Certified Health & Fitness Coach
Precision Nutrition L2

Dan is a highly qualified PT, health coach, and nutritionist with extensive experience in coaching clients from all walks of life. From busy mums and dads to elite athletes including those in the GB Boxing & GB Diving teams. Dan is particularly interested in helping those that struggle to get enough sleep to achieve their fitness goals.

James Davidson
James Davidson BSc
Certified Health Coach
Nutritionist PNL1
Clean Health L2

James understands the challenge of leading a busy life, and as a qualified nutritionist and consultant, he knows how to fit a plan around your schedule. He has a unique skill in helping clients maintain their health and well-being despite their busy lifestyles. James has been through a weight loss journey himself and practices intermittent fasting and mindful eating.

Nigel Calland
Nigel Calland
Certified Health & Fitness Coach
Precision Nutrition L1

Nigel has competed at an elite level with great success. He uses what he has learnt through his 18-year professional career to help clients achieve their goals. With his personal experience in body recomposition, he can help clients at any level achieve their goals. Whether you're a professional athlete or a dad looking to lose weight, Nigel has the expertise to keep you accountable so you achieve your goals.

Umear Ahmad
GMC Registered Doctor
Preventative Medicine
Metabolic Analysis

Dr. Ahmed is an experienced medical professional with a Master's in Public Health, specialising in preventative medicine and occupational health. He's the perfect partner for Norm members seeking to optimise their health through metabolic analysis. As a compassionate physician, Dr. Ahmed is committed to helping his clients achieve their weight loss goals and live a happier, healthier life.

Our approach has helped tens of thousands reach their goals

"I've developed life long health habits"

Michael is a 60-year-old retiree and dedicated father of three. Despite struggling with poor eating habits and a lack of knowledge about nutrition, he was able to achieve his goals with our guidance. By implementing a balanced, calorie-controlled diet and incorporating activities like long walks, resistance training, and stretching, Michael was able to shed an impressive 25KG of fat and build a strong, healthy physique. With the education he gained, Michael now has the tools to maintain his healthy habits for life.

"I never felt deprived of my favourite foods"

As a busy mum of two, I've tried many weight loss programmes, but Norm is different. My coach tailored a plan to my preferences, unlike other programmes that force you to eat foods you don't enjoy. I never felt deprived, and my coach helped me find healthier versions of my favourite meals. The coaching sessions on healthy habits, like portion control and label reading, kept me motivated. Norm offered me a personalised, sustainable solution. I now have healthier eating habits that I can stick too.

"Dieting has been much easier"

I was sceptical at first, I've tried a few diet programmes in the past, but they never really took real life into account.But with Norm, it's been different. My coach took the time to really understand what I liked to eat and drink, and made some small suggestions that had an immediate and lasting impact on my weight. The thing that stands out about Norm is that dieting has been much easier. It's like they understand that we can't all survive on rabbit food and celery sticks! They make it realistic and achievable, and that's what really sets them apart.

"My coach was so patient with me"

My coach was amazing - very friendly and encouraging. They have a lot of patience when I felt like I was not doing great. They keep me on track. My favourite things were the phone calls. I checked in once a week to see how my food habits were going and getting more advice. Also by logging my food I felt like I ate better & healthier knowing someone would see it and I wanted to keep on track too.

"I have never felt stronger"

I can’t express how working out with the team changed my overall view on living stronger, healthier and much more present. I’ve lost fat and gained muscle this year. I have never felt stronger and at 58 years old that is saying a lot! I am now on a steady plan and see myself being much more at ease with my life. I use Norm’s tools they have given me without thinking twice. I’ve worked with others before, they felt like they were only going through the motions and saying the “right” thing, but the team at Norm lives by their word and that sets a great example of how to succeed as a client.

"I've a real boost to my mood"

Marc is a 29 year old, business owner. He travels regularly, staying in hotels and lots of business lunches/dinners and so finds it hard to have a consistent routine. Since starting with Norm he's lost 12kg of fat. He now manages to make better choices when travelling and has made small changes to his lifestyle to stay healthier and continue to lose weight. He’s happier and full of energy.

"With Norm’s help I've gone through a transformation"

Paul is a 38-year-old architect who spends long days sitting at his laptop, with the added responsibility of being a busy dad to two young and active kids. In the past, he struggled to maintain consistent healthy habits. However, with our guidance, he was able to lose an impressive 15kg of fat while also gaining strength and definition.

“I feel more energetic”

Ahmed is 39 year old, busy business owner who worked long hours and struggled with stress. He lost over 4 inches from his waist in the first month and developed a passion for resistance training. His posture improved, his energy levels increased, making daily life easier. His disciplined approach and commitment to the programme resulted in incredible and faster results.

”My coach is amazing”

My coach is amazing, and he is working with me who is stuck in their ways. But because of their guidance, I have made changes. Norm motivates and is a positive influence. I really do take the one on one sessions to action, maybe not successfully because of my own issues but knowing that I’m held accountable does encourage me. They are great and always have suggestions and different ways to frame a situation.

Don’t wait another minute. You can change today.

Meet your coach and build your programme that will make weight loss easy.

Rated 4.8 / 5
Reach your goal weight
Manage life’s stresses and challenges
Develop healthy habits to keep the weight off
Take back control of your health
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Get 97% off your first week with Norm - pay only £1 for your first week, using code 97MARCH. Then it’s just £35 per week. Cancel anytime. If it’s not for you, we don’t hold you into long contracts.

Frequently asked questions

Find out why you’re 9x more likely to lose weight and keep it off with our programme

What is the plan really like?

It’s made just for you. It takes account of all the things you like and of the things you don’t. It combines this with the unique challenges you face, your working and weekend habits, and whether you like exercising. We then add what you can, can’t and want to do.

This builds a plan that you can stick to. That isn’t just about what you eat.

And if your life changes, your plan changes with you.

What if I'm afraid I can't follow a strict plan?

Neither can we! Norm isn’t about strict plans, prescribed food, restriction and telling you what you can and can’t do.

Norm builds a plan just for you. Based on what you like to do, what you eat, the unique challenges you face, and what you want to achieve.

We then adapt it as your life changes, so it’s always easy to follow.

Is there a contract or minimum monthly commitment?

There’s no monthly commitment. We don’t want to hold you to something if it doesn’t work for you.

I'm sceptical. Is this too good to be true?

Many businesses promise weight loss, but their approach relies on willpower and restriction. It can work, but it’s hard, and they often don’t address the reasons you put on weight in the first place.

We don’t promise you overnight success, you can lose up to 1kg per week with us, but we promise you’ll find it easier than before. You’ll develop new habits that make it feel like it’s not a diet and keep the weight off for good.

I think I’ll wait, I can do this on my own.

Some people can do it by themselves, and that’s great. If you ever need support, help with consistency or someone to stay accountable to, we’re here to help.

See More FAQs

Still have questions?

Let's talk! We’re happy to answer your questions and show you how nutrition coaching, daily accountability, and building your custom programme will help you get fit, lose weight, and be healthier.

Book a Call